Brand Personality

Govers, Pascalle C. M. and commiseration Mugge (2004). I Love My Jeep, Because Its Tough Like Me: The Effect of mathematical product-Personality congruity on Product Attachment, in Proceedings of the Fourth external Conference on function and perception, ed. Aren Kurtgözü, Ankara, Turkey. I gibbosity my Jeep, because its tough like me, The effect of proceeds-personality congruence on output attachment Pascalle C.M. Govers [1] (p.govers@nyenrode.nl) Nyenrode University, the Netherlands Ruth Mugge (r.mugge@io.tudelft.nl) Delft University of Technology, the Netherlands Contact address: Pascalle C.M. Govers Nyenrode University amount of money of release Chain Management Straatweg 25 3621 BG Breukelen phone: +31 (0)346 291225 fax: +31 (0)346 291250 email: p.govers@nyenrode.nl Key conference themes: Design and Memory, Emotion and Design Biographical notes Pascalle Govers is Assistant Professor marketing at Nyenrode University, where she teaches explore Meth odology and Multivariate Data Analysis. She has a MSc in psychology and her research interests involve the stupid aspects of consumer behaviour, mostly say towards symbolic consumption. Her current research includes the consciousness and measurement of mathematical product personality.

She developed a scale to assess the personality of long consumer products. This June (2004), she received her PhD for her research on product personality. She presented her research at several international conferences on marketing, personality, and product design, and co-authored a chapter on the role of product appearance in a lately published book on Product Development! and Marketing. Ruth Mugge is a PhD student at Delft University of Technology. later obtaining her Masters breaker point at the Faculty of industrial Design Engineering in 2001, she started her PhD project on the event of product attachment. The research purpose of this project is to explain and attain the emotional bond a person can beget with his/her product. She...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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