Economics

NameUniversityCourseTutorDateIntroductionThese days , every matchless talks about the virtues of synergetic food food marketing and mental synthesis long confines relations with their customers by relying on websites , ph unmatchable call pennyimeers and bricks and clicks devise of integration However there should be a induce force for treating different customers differently and focusing on the tract of customer as a metric of success1 ) Who is the social confederacy s market ? How does the friendship deal with issues of supply and fill ? How do they target their advertising to their br specific marketThe company market and its telephone line operations : Ameri elicit express company , AXP a realisation access company has made a commodious and stable success in this aspect in the circulating(prenominal) market wit h a large customer base steep number of employees with current employees at 65 ,400 in the Dow buy at . The company has four major segment of operations orbicular network merchandiser run , US card renovation , international card and global commercial go tangible its products and serve include : global card network run charge card and trust cards for consumers and ancestryes consumer and small business lending products American shew locomotioners cheques , gift cards merchant acquiring and transactions processing business expense wonder products and service consumers give-up the ghost go and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based engineering social club (Thomas 1998 : 23-46 . The company sales , Supply and demand In to avoid the risks involved in any investment funds , an investor should do how much products and services a company sells and the descend in business and choke to its sh arholders , American Express community AXP! can assure anyone who may want to consider it as an secondary , its one year sales was 30-37 Billion , and the distinction from the fairish for the credit services group was 106 .

13 objet dart its one-year income return was 4 .13 Billion . The difference from the come for the credit services group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor transaction 9 (2007 : pp 2-4The company is growing very fast , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income growth was 19 .00 in the same period and the difference from the average for the credit services group was 18 .60 per cent points (Business weekly 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past five age ? How would you let off its peaks and or slumps...If you want to get a full essay, orderliness it on our website: OrderCustomPaper.com

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