State Farm Advertising Analysis

Today, advertising is as much a break off of our lives as breathing. Whether were driving, listening to the radio, or watching T. V we atomic number 18 constantly being bombarded by thousands of companies telling us why we should bargain for their products or redevelopments. Some advertise manpowerts prove to be effective, while others shtup be easily dismissed. One very popular industry in advertise custodyt is political machine insurance. Every year companies alike(p) Geico, soil erect, and All press out invest millions of dollars, hoping to convince interviews that their service is better than their competitors.Because automobile insurance is a requirework forcet for every single individual who owns a vehicle it is a very competitive market where various ad plys can be found. allege put up stands out amongst these companies with their creative incorporations of Aristotles rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the conjunction one of the most unfor bringtable is their deception noise campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed.The customers then proceed to sing the put-on doggerel verse (like a good dwell State Farm is at that place) and an insurance agent will as if by magic appear to help resolve their issue, along with other risible requests. age the granting of these ridiculous requests win the ads humorous therefore, memorable, they emphasize what the company feels is their advantage everyplace their competitors neighboring(a) and excellent service. In one of these commercials, two young men be sit down in their car in what appears to be the nitty-gritty of nowhere, eating burgers when they atomic number 18 suddenly attacked by a herd of buffalo.In desperation, the rider asks his friend to do the jingle and after doing so an agent appears in the car and p roceeds to say like a good inhabit State Farm is thereIn my office Immediately the iii men atomic number 18 zapped into the mans office and there are sighs of comfort. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farms motto of immediate and excellent service.The humor utilise in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also honord with the sighs of relief released by the young men emphasizing the fact that with State Farms reliability you can tally on being stress free. The concept of ethos, or shape is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the companys credibility.While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put crosswise if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another magic jingle commercial that helps emphasize the companys great service features a young charr, along with two of her friends who finds the side of her car totally scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle.An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farms reliability. This time however, there is no desperation bec ause the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free.The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the companys ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the companys point when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agents professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance.In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the home possessors window. As his friend s begin to freak out, the homeowner maintains the same relaxed strength as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the companys willingness to go above and beyond for their customers.The owners relaxed attitude shows that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to maintain and that they are all as reliable as their auto insurance. Overall, State Farms magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to cue viewers of the companys reliability.This successfully incorporate s the use of pathos, making it effortless to convince viewers that if they join the company they will feel further as relaxed as the people in their commercial. They also touch upon ethos with the introduction of their agents who are always in professional attire. This reminds viewers that despite the wacky nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance.