Impact of Cosmetic Advertisements on Women Essay -- Advertising Market

The Shape of AmericaAs marketing strategies affirm evolved, they have enhanced the ability of advertisers to communicate to the masses more effectively than always before. This ability has eitherowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially girlish women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults atomic number 18 targeted by advertisers, especially since their purchasing power as a group exceeds that of each other consumer group. Not only have advertisers learned to identify unique(predicate) harvests that appeal to men and women, but they have also found that the lack of the consumer can be turned into a need for the advertised proceeds. many an(prenominal) of the kayo product companies advertise their products as a need which lastly appeals to a vast majority of women. Estee laude rs looker product is one such advertiser. In an August 2004 issue of Vogue magazine, enclose was a two-page ad campaign intended to sell Estee Lauders Future Perfect Anti-Wrinkle Radiance Moisturizers SPF. This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, The chivalric is forgiven, the present is improved, and the future will be perfect. This advertisement includes three beguiling models, all of which are of different ethnicity but essentially have the uniform physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies this includes their angular, somewhat gaunt faces and protruding collarbones. Located adjust below this image is the companys slogan which reads, ESTEE LAUDER. Defining dishful. The examine is made with this advertisement to define beauty with images of starved and malnouri shed models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the shaping truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is honorable and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is ceaselessly being reinforced in the socie... .... Of course these women are not touchable women, but far to often do women take drastic measures sort like these fashion models this eventually will lead to eating disorders or severe depression. According to Natural Health magazine, 44% of women who are second-rate or underweight think that they are overweight. The average womans dress size is 12 and the average mannequin/models dress size is 4 (NBC.com) this makes women line up as if they will never be good enough. According to genus Melissa Raftery, When we open a magazin e, we never see some 400-pound woman on the first page. Instead we see a woman who is 23% skinnier that the average American woman (What Is Beauty?). Unfortunately, Estee Lauder is not the only beauty product company that puts forth this definition of Beauty and beauty product companies are not the only companies defining beauty. As long as the targeted market continues to buy into the advertisers perfection line, the advertisers will continue to deceive the public. For those who are gullible enough to believe this line of advertising, Estee Lauder ensures confidence and beauty all in one product. After all, their slogan does read, ESTEE LAUDER. Defining Beauty